Lucinda Cross is a critically acclaimed author, World-renowned keynote speaker, educator, and owner of a small business consulting firm, Activate Worldwide LLC. Lucinda has made her first million in selling Vision Board kits after her appearance on Queen Boss on BET and contract with Walmart. She is the Founder of Activate Your Life Inc. and Recipient of the Life Time Achievement Award from former President Barack Obama. She specializes in cracking the shell of limitations by helping female entrepreneurs build brandable and marketable business models.
With her recent contract with NIKE and their youth empowerment in LA, her recent contract with TJ Maxx for their Mirror Stories campaign and hosting The Women’s Empowerment Experience for the Madison Square Garden Company, Lucinda Cross helps individuals realize their potential and embrace their unique value. Lucinda has been featured in ESSENCE, Black Enterprise, NY Times and seen on BET, CNN, ABC, NBC, The Today Show, to name a few. She is a media personality, social influencer, and advocate for overlooked and marginalized women.
Her nonprofit organization is called Activate Your Life 501c3 stands for (Women Empowered, Women Employed, Women Educated, Women Equality, and Women Entrepreneurs).
The mission is focused on Celebrating, Supporting, Educating and Connecting women together for re-entry into the community after hardship and difficult transitions. Activate Your Life recognizes the need to rebuild, restore and reinvent women by leveraging their brilliance to re-integrate into the community, reentry into the workforce and promote entrepreneurship for economic advancement. We want to support women from the inside out.